App Monetization Comparator

App Store vs Web Checkout Profit Calculator

앱 안 결제를 유지할지, 유저를 웹 체크아웃으로 보내야 할지 감으로 결정하지 마세요. App Store 수수료뿐 아니라 앱→웹 전환 누수, 환불, merchant-of-record 비용, 결제 처리 수수료, 웹 고정비까지 함께 반영해 어느 채널이 더 많이 남는지 계산합니다.

All Tools App Store vs Google Play
What this models: the same eligible audience goes either through in-app checkout or an app-to-web checkout path. Web checkout may have lower price and lower fees, but it also loses some buyers during the redirect and may carry MoR plus processing plus fixed operating cost.

Inputs

Use monthly assumptions. Set merchant-of-record fee to 0% if you bill directly. If you price web lower than in-app, enter separate prices.

Fee Assumptions
Examples: billing stack, compliance tooling, analytics, support overhead, subscriptions, or outsourced ops.
Apple Small Business Program MoR vs Direct Billing
App Store Net Take-Home
—
Take-home rate: —
Web Net Take-Home
—
Take-home rate: —
Monthly Delta
—
Positive means web checkout keeps more.
Annual Delta
—
Monthly delta × 12.
Waiting for valid inputs.
Break-even Web Capture
—
Break-even web capture assumes the same eligible audience and current web fee stack.
Decision Insight

Enter your channel assumptions to see which checkout path keeps more money.

Required Web Price to Match App Store
—
Holds current web capture constant.
Capture Cushion vs Break-even
—
Current capture minus required capture.
Metric App Store Web Checkout
Eligible customers——
Completed orders——
Gross billings——
Refunded amount——
Recognized billings——
Channel fee rate——
Variable fee amount——
Per-order fixed fees——
Fixed monthly cost——
Net take-home——
Take-home rate vs gross——
How to use it: if break-even capture is above your current app-to-web completion rate, web checkout is not yet efficient enough at the current web price and fee stack. If break-even capture is above 100%, price or fee assumptions must change — capture alone cannot rescue the model.