Inputs
All numbers stay on-device. Currency is display-only in v1, so the calculator compares both stores using the same unit without FX conversion.
Store Economics Comparator
App Store vs Google Play Net Revenue Calculator
같은 디지털 매출 조건에서 Apple App Store와 Google Play 중 어디가 더 많이 남는지 바로 계산하세요. VAT, 환불률, Apple 15%/30% 모드, Google 첫 $1M 15% tier, 운영비, UA spend까지 한 번에 반영합니다.
This models standard digital sales only.
Paid apps, one-time digital goods, and non-subscription IAP-like scenarios belong here. Recurring subscription billing, alternative billing programs, country-specific policy exceptions, tax advice, and official settlement statements are out of scope for v1.
Enter or adjust the assumptions to see which store keeps more money.
Winner
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Net profit after shared costs
Profit Delta
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Google minus Apple
Apple Net Profit
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Fee rate —
Google Net Profit
—
Effective fee —
Decision Snapshot
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This page compares standard digital sales only. Use the subscription comparator for recurring billing scenarios.
Fee-Bearing Revenue
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Gross spend after VAT removal and refunds.
Google Tier Runway Before
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Revenue still eligible for 15% before this scenario.
Google Lower-Tier Revenue
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Scenario revenue charged at 15%.
Google Upper-Tier Revenue
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Scenario revenue charged at 30%.
| Metric | Apple App Store | Google Play |
|---|---|---|
| Fee-bearing revenue | — | — |
| Store fee | — | — |
| Net proceeds before shared costs | — | — |
| Operating + UA costs | — | — |
| Net profit after shared costs | — | — |
Reminder: this is a directional estimate, not an official Apple or Google settlement statement. Google’s 15% tier is modeled with a simple first-$1M runway split using your current YTD earnings input.
Formula notes
Fee-bearing revenue = gross customer spend ÷ (1 + VAT) × (1 − refund rate). Apple fee is 15% or 30% based on the selected mode. Google Play uses 15% on remaining first-tier runway and 30% above that when enrolled; otherwise it uses 30% for the full scenario.
Fee-bearing revenue = gross customer spend ÷ (1 + VAT) × (1 − refund rate). Apple fee is 15% or 30% based on the selected mode. Google Play uses 15% on remaining first-tier runway and 30% above that when enrolled; otherwise it uses 30% for the full scenario.
Related app monetization tools
Stay inside the same cluster so this page can route deeper intent instead of becoming a dead-end calculator.
When to use this page
Use this tool when you are comparing identical customer spend across stores for paid apps or one-time digital sales. If your real question is recurring billing or web checkout capture, switch to the matching comparator instead of stretching this one beyond scope.
Why is there a separate subscription comparator?
Subscription proceeds have different Apple and Google rules than one-time digital sales. Mixing them here would make the page slower, noisier, and easier to misunderstand.
What does Google YTD earnings mean here?
It represents the revenue already counted toward Google Play’s first-$1M 15% tier. The calculator then decides how much of the current scenario still fits inside the discounted bucket.
Are taxes, FX, or alternative billing included?
No. VAT/GST is handled only as a simple rate removal. FX conversion, alternative billing programs, territory-specific exceptions, and tax filing logic are intentionally excluded from v1.
Can I copy the output into a memo or launch deck?
Yes. The summary box is built for quick sharing in docs, notes, or internal launch planning. Just keep the assumptions with the output so others do not confuse it with actual settlement data.