Google Play Net Revenue Calculator

Estimate Android take-home revenue after VAT, refunds, Google Play service fee, operating cost, and UA spend.

This is a same-currency estimate. It does not replace official Google Play settlement, accounting, or tax documents.

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Inputs

Projected gross customer spend

Product type

VAT/GST rate (%)

Refund rate (%)

YTD earnings already counted toward threshold

15% threshold cap

Operating cost for this period

UA spend for this period

Enrolled in Google Play 15% service fee tier

Assumptions: gross spend is VAT-inclusive; refunds reduce the fee-bearing base; subscriptions are modeled at a flat 15% service fee; standard digital goods use 15% runway first and 30% above the cap when enrolled.

Key KPIs

Fee-bearing revenue

Google Play fee

Blended fee rate

Net proceeds before costs

Net profit after costs

15% tier runway

Waiting for calculation

Detail

Gross customer spend	-
Revenue ex. VAT	-
Fee-bearing revenue	-
Lower-tier revenue at 15%	-
Upper-tier revenue at 30%	-
Lower-tier fee	-
Upper-tier fee	-
Operating cost	-
UA spend	-