Podcast Sponsorship Rate Calculator

CPM · Per-Episode · Monthly Potential · Negotiation Tips

Inputs

Results

Effective CPM
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Per-Episode Rate
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per episode
Monthly Potential
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Annual Projection
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12-month estimate
Your CPM vs Podcast Market Average (~$18)
Your CPM --
CPM (cost per mille) is the standard podcast pricing model — advertisers pay per 1,000 downloads. Rates vary by niche, placement, and audience quality. Host-read ads command a significant premium due to authenticity and trust.

CPM by Ad Placement

12-Month Revenue Projection

Month Downloads/Ep Episodes Per-Ep Rate Revenue Growth

Negotiation Tips