Inputs
Results
Effective CPM
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Per-Send Rate
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per newsletter send
Monthly Potential
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Annual Projection
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12-month estimate
Open Rate Quality vs Industry Average (25%)
Your CPM vs Newsletter Market Average (~$35)
Newsletter CPM is typically calculated on opens (not total sends), making open rate a critical revenue multiplier. High-niche, engaged audiences with 35%+ open rates can command 2–3x the CPM of a low-engagement list.
Revenue by Placement Type
12-Month Revenue Projection
| Month | Subscribers | Est. Opens | Per-Send Rate | Revenue | Cumulative |
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