CPM, 총 비용, 노출수를 자유롭게 계산하세요 — Calculate any ad metric instantly
| Campaign | Cost ($) | Impressions | CPM ($) |
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CPM stands for "Cost Per Mille" (cost per 1,000 impressions). It is one of the most common pricing models in digital advertising, used across display ads, social media ads, video ads, and programmatic buying.
CPM = (Total Cost ÷ Impressions) × 1,000
You can also rearrange to find Cost = (CPM × Impressions) ÷ 1,000 or Impressions = (Cost ÷ CPM) × 1,000.
It varies by platform and industry. Social media display ads often range $3–$10 CPM. Premium video placements can reach $20–$50+. Search-adjacent formats tend to be higher than standard display.
CPM = pay per 1,000 views. CPC = pay per click. CPA = pay per action/conversion. CPM is best for brand awareness; CPC/CPA for performance campaigns.
CPM은 "Cost Per Mille"의 약자로, 광고 1,000회 노출당 비용을 의미합니다. 디스플레이 광고, SNS 광고, 동영상 광고 등 디지털 광고에서 가장 많이 사용되는 가격 모델입니다.