🐝 beehiiv Boosts

beehiiv Boosts Payback Calculator

Estimate how long Boosts acquisition spend pays back and what CPA you can afford based on paid conversion, pricing, and payment fees.

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Directional planning only β€” payback depends on conversion quality and retention. Boosts typically require 10Γ— CPA wallet funding and verification can take 2–21 days.

Inputs

Total Boosts subscribers you plan to acquire.
Marketplace CPA you set for Boosts.
Percent of acquired subs that become paid.
Your paid newsletter monthly price.
Processing percent (e.g., 3.5%).
Per‑transaction fixed fee (e.g., $0.30).

Results

Payback period
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Net monthly revenue
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Max affordable CPA
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Acquisition spend
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Enter inputs to see payback.
Conservative (0.5Γ— conv)
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Base (1.0Γ— conv)
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Aggressive (1.5Γ— conv)
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Expected paid subscribers
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Gross monthly MRR
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Payment processing fees
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Net monthly revenue
β€”
Wallet funding hint (10Γ— CPA)
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Target payback window
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How to use

  1. Enter the number of Boosts subscribers you plan to acquire.
  2. Set your CPA and paid conversion rate.
  3. Enter your paid newsletter price and payment fees.
  4. Choose a target payback window (3 / 6 / 12 months).
  5. Review payback months, max CPA, and the scenario strip.
  6. Use the wallet funding hint to plan Boosts cash flow.

Methodology (formula)

acquisitionSpend = subs Γ— cpa
paidSubscribers = subs Γ— conversionRate
grossMRR = paidSubscribers Γ— price
processingFees = (grossMRR Γ— feePct) + (paidSubscribers Γ— feeFixed)
netMRR = grossMRR - processingFees
paybackMonths = acquisitionSpend Γ· netMRR
maxAffordableCPA = (netMRR Γ— targetMonths) Γ· subs
walletFundingHint = 10 Γ— cpa

Caveats

  • Boosts conversion and retention vary widely by niche β€” this is not a guarantee.
  • Boosts verification can take 2–21 days; unverified subs are refunded.
  • Boosts is available on paid beehiiv plans (e.g., Scale).
  • Retention and sponsorship revenue are excluded in v1.

Summary